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Implement Seasonal Design into Your Brand – A Starter’s Guide
Even if you are not a fan of checking out the calendar, you can if it’s close to the holidays. Whether it is the abundance of pumpkin spice or the falling snow, it is as if every single business quickly jumps into the holiday hype by integrating seasonal design trends into their branding.
Holiday branding is a great way for companies to boost their brand awareness, but take note that there is a blurry line between partaking the holiday spirit and plain old seasonal overkill.
But let us hold you on for a minute before you hop into the holiday train, read this guide for some tips and tricks on how to incorporate seasonal elements to your brand and products without overdoing it.
Have your logo speak happy holidays.
Your logo is the forefront of your business, it is what tells the consumers what your business is about and the message you are trying to convey. Your company logo is a reflection of the company’s professionalism and the quality you produce, it is what gives the world an inside view into the culture you are building.
Give your logo a holiday theme, give it a subtle little holiday vibe by coloring it with regards to the holiday palette as opposed to your traditional color scheme. Get into the holiday spirit and have some fun by decorating your logo with holiday icons such as pumpkins, snowman, or holly berries.
The key is subtlety, take note that your logo is one of your brand’s identity. You don’t want to change up your logo to the point where it is no longer recognizable. Have fun and have a go at the seasonal design trends and elements but don’t forget to have your brand’s voice still be heard amongst the santa hats and snowflakes.
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And on the topic of seasons, don’t be limited to the winter holidays alone. Try to incorporate other seasons as well, most especially seasons that are specific to your region as well as industry.
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Social media and Seasonal Design.
Social media is the best place for companies to incorporate seasonal design trends.
You can switch up your Facebook cover photo by replacing it with a holiday inspired design for the season. Change your Twitter header, replace your usual header with one that has a seasonal design, added bonus if it features an inviting and cozy message. Have your customers and clients meet seasonal greetings and imagery when they decide to visit your different social media pages.
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You can make switching up logos and other banners for the season much easier with the help of various logo scheduler plugins so you can seamlessly change your logo throughout your various social media platforms and emails. See this for more information now!
If your company has a blog, you can post content that is appropriate for the season. You can post about eco-friendly holiday decoration and lights if you happen to run a company that offers eco friendly products.
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