Practical and Helpful Tips:

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A Guide to Logo Colors

It is important that businesses do branding. It is the way that they can reach out to their customers and tell them their beliefs. You will find many different types of brands form the iconic, unforgettable, and the ordinary. But what is it that makes a logo stand out? If you want to make your logo attractive and enticing, what colors should you use?

You should know about the psychology of colors. It is the way people feel and think when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. It can have an effect on our thinking. Colors can speak to us in many different ways. The philosophy of your brand is communicated when you use certain colors in your logo.

If you are in the process of creating a logo, it is important to ask yourself several questions. Is your target market male or female? Is your brand trendy or classy? Is your target market a certain age group? Are you targeting high-end or middle-class customers? If you answer these questions, it can help your business create a logo that speaks to your audience. It is a solid brand that can be created after considering these questions.

Different feelings are felt with different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. And although there are variations in color, the color itself speaks something to us. Here are the different colors to use in your logo and how it makes us feel and think.

Here are the two categories of color – warm and cool. The warm colors will be considered first.

Men are attracted to the color red. It is associated with fire and passion. It is a color of urgency and it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.

With orange, you get a friendly, playful color. It possesses overall energy. Children love this color.

Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.

The cool colors are given below.

Blue is the most popular logo color. If you use blue for your logo, then it represents tranquility, peace, and maturity. Adding blue to your logo helps to make it a trustworthy one.

Green is associated with the outdoors. With green, newness is conveyed. The green color gives peace in your heart and a desire to promote growth.

If you want a luxurious logo, the go for purple. It can be mysterious but it is grand and distinguished.

Brown appeals to male audiences because it is a serious color being earthy and tough-guy.

Black and white are neither warm nor cool. Combined with other colors, they are very powerful.

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